Yokai - Japanese Occult Culture
Deliverables:
Typographic Poster Series
CHALLENGE:
The main challenge was communicating the invisible without depicting supernatural figures directly, relying on typography, shapes and images to convey psychological tension and cultural memory.
GOAL:
The ultimate goal is for viewers to move beyond a mere experience of fear, gaining an understanding of the cultural and societal significance of these stories, while developing a personal and emotional connection with both the urban space and the richness of Japanese occult culture.
Description:
This project is a typographic, subversive street poster and wall mural installation that reintroduces unseen presences from Japanese occult culture into contemporary urban space.