Los Angeles Central Public Library

TARO AMANO

_{Work

_{1) Los Angeles Central Public Library}
_{2) Kitamura Camera}
_{3) Yokai -Japanese Occult Culture}
_{4) ONE Teaser Video}
_{5) Midnight Serenade}
_{6) MASSOV}
_{7) ISEO Brand Guideline}}

_Archive

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Deliverables:
Brand Strategy, Visual Identity, Editorial Design

Description:
Brand Strategy, Visual Identity, Editorial Design

CHALLENGE:
Many people still see the library as merely a place to borrow books rather than a dynamic creative or cultural space, while teens and young adults increasingly prefer cafés, co-working environments, and online resources, making the library feel less relevant and appealing to them.

STRATEGIES:
RE:LIBRARY reimagines the library as a living space—a place to Re:discover, Re:connect, and Re:build, redefining its meaning and value for a new generation.

LOGO

BOOKLET: STORYLINE

BOOKLET: COLOR COMBINATION

POSTERS

DIGITAL